Freelance Writer & Writing Coach
Canon Europe
Corporate reviews provide companies with the rare opportunity to describe themselves in full – though not necessarily at great length. I co-authored Canon Europe’s brochure with Sheila Parry. Between us, we described the firm’s Japanese roots, its business in this part of the world, the sectors it covers, the product areas in which it specialises and its views on future areas for development.
The copy strikes a sound, upbeat tone – a good reflection of Canon Europe’s character, culture and identity. For anyone new to the company – employees, the press, investors, peers and other friends – the review provides a short, lively and accessible read covering everything they need to know.
