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Prudential needed a new tenant for Central Cross, a substantial commercial property in the heart of London’s West End. The building’s design, size, location, catering and parking facilities made it perfect for a company within the creative sector.

Despite being a desirable building, it still needed marketing. I was commissioned to write the marketing brochure. This had to attract the right client prepared to pay the right price.

The resulting brochure is simple and elegant. Beautiful photographs of the building’s interior and exterior are balanced with information about the property’s features and benefits. The idea is that a discerning tenant will be quick to realise that here is a real gem.

The strategy worked. Shortly after the brochure’s launch, an advertising agency took over the tenancy.
Prudential brochure PrudentialPrudential

© Text: Hester Thomas. Website design: Creative Ampersand