Unilever’s annual review was co-written with Francis Glibbery from TeamworkCounts. Working closely with the internal team, we wrote key sections for the company’s global review plus several brand-related and HR-orientated case studies. We also edited the regional performance review and the chairman’s report, suggested questions for the Group Chief Executive’s Q&A, and contributed ideas for headlines and section headings.
In the later stages of production, we helped steer the text through a number of structural changes, with a focus on maintaining a consistent style and tone of voice.