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Freelance Writer & Writing Coach

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Unilever Annual Review

Unilever’s annual review was co-written with Francis Glibbery from Creative Ampersand. Working closely with the internal team, we wrote key sections for the company’s global review plus several brand-related and HR-orientated case studies. We also edited the regional performance review and the chairman’s report, suggested questions for the Group Chief Executive’s Q&A, and contributed ideas for headlines and section headings.

In the later stages of production, we helped steer the text through a number of structural changes, with a focus on maintaining a consistent style and tone of voice.

Unilever Annual Review Uniliver spread


© Text: Hester Thomas. Website design: Creative Ampersand