Hester Thomas | Writing about design

Lewis Moberly and I go back 25 years to when I worked in marketing at ICI Dulux and they were setting up in business. I commissioned designs for new paint packs and they responded. They were exceptional brand, identity and packaging designers then - and they still are.

Later, when I was freelance, Lewis Moberly employed me to:

write speeches, feature articles and press releases
track the commercial impact of brands which they had helped create
carry out qualitative market research with clients
and, last but by no means least, research and write numerous award-winning entries to the Design Effectiveness Awards, the Marketing Design Awards and the Gramia Awards.