I started my freelance career in journalism writing about marketing. Since then, I’ve worked for independent magazines, newspapers and in-house publications for FTSE companies - exploring just about every subject under the corporate sun.
The audiences for those publications have ranged from the general public to senior management.
Many publications are now web rather than paper-based. Despite this, the writing process remains largely the same (research and interviews) though the writing style requires adaptation. Today’s readers want short bursts of succinct information.
